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What makes your customers relax?
What makes them wary?
At what point do they decide that they trust you?
What do they say makes them buy a hearing aid?

If you knew the answer to these questions you could use the information to build stronger, more beneficial relationships with your customers. Yet it is incredibly difficult to put yourself completely in someone else’s shoes.

As part of a drive to understand more about the sales process from the point of manufacture to sale, we asked a mystery shopping specialist to investigate the interaction between dispensers and customers in a buying situation. The results were surprising and in an industry first, we have decided to share our findings with you.

For a unique insight into your customers, download the below presentation.


A Client's Perspective
(Powerpoint 532K)


Don’t forget that most CPD schemes will allocate points for reading relevant journals or white papers. Be sure to include the time you spend reading white papers on your personal CPD log forms.